The pavilion coincides with a rising of Il Makiage’s new 800-piece makeup collection, and was designed to communicate a label’s “characteristically confidant striking identity.”
The ZHA pavilion takes impulse from a particular pattern that wraps around a dilemma of Il Makiage packaging, manifesting as a method of folded monochrome constructional ribbons swapping between shimmer and matt surfaces. Each badge is rotated somewhat to emanate a energetic notice that draws visitors along a trail by a pavilion, and creates distinct, personal spaces along a route.
Lighting commissioned between swap ribbons and during a periphery of any counterpart serve adds to a abounding harmony of color, tone, and shade, worsening a knowledge of shoppers questioning a cosmetic collections displayed along a pavilion.
We wanted to emanate an sourroundings tangible by a women distinguished by Il Makiage. A personal space that’s all about her, to name and request her makeup.
-Kar-Hwa Ho, Head of Interiors, Zaha Hadid Architects
According to Metropolis, a pavilion will stay during a SoHo bend of Il Makiage for 6 months, before relocating to other markets. The pavilion is usually one outlay of a partnership between ZHA and Il Makiage, with a organisation set to pattern permanent stores for a tag in New York, Miami, and Washington DC.
News via: Zaha Hadid Architects