Embracing Augmented Reality during Euro 2016

Augmented Reality isn’t new in a universe of sports broadcasting. For some time now, modernized pattern and prolongation collection have existed that capacitate broadcasters to simply emanate 3D practical objects that seem as if they’re indeed in a studio or even outdoors.

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Jeff Rosica, SVP, Chief Sales and Marketing Officer, Avid 

While a collection and workflows have remained a same, a approach protracted existence is deployed in prolongation has softened dramatically. Today’s broadcasters are some-more gifted with protracted existence and improved means to figure out what can and can’t work.

There’s a excellent line between doing something that’s cold and something that’s tacky. But now that broadcasters have had a few years to examination with a technology, from a calm perspective, they have a most improved thought of where protracted existence creates sense, how to use it, and what kind of AR elements make sense.

And with larger computing power, we’re now saying some-more picturesque graphics.

A series of broadcasters demonstrated these advances with some overwhelming protracted existence moments during Euro 2016. National French TV channel M6, for example, done headlines and wowed audiences when presenter Nathalie Renoux in M6’s Paris studio seemed to travel inside a TV to pronounce to associate presenter Carine Galli on a sidelines in Nice.

M6 also used a hologram outcome to ‘zap’ interviewees, including players, from a studio in a track to a M6 studio in Paris

In China, a inhabitant broadcaster’s sports channel CCTV5 done a rarely minute indication of a Arc de Triomphe seem in a studio for a opening game, enabling viewers to “walk through” a Paris landmark.

CCTV5 also used Digital Sand Table—a veteran football focus grown by Avid partner EarthMountain—for pre-match predictions and research before any daily live broadcast.

With all 32 participating teams and their players built into a focus in advance, CCTV5’s presenters were means to plead a diversion to be played that day regulating opposite colours and effects on a touchscreen embedded on their desk.

When presenters dragged a players’ names opposite a screen, viewers saw 3D models of a players using opposite a screen.

As sports broadcasters continue to rise how they use protracted existence record to assistance boost fan rendezvous and ratings, it will be sparkling to see how they’ll continue to wowing millions of viewers opposite a globe.

This calm was initial published during IBC2016

The views voiced are those of a author.

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