SMEs a biggest beneficiaries of Lazada Indonesia’s growth

Lazada Indonesia says that a stream volume expansion has accelerated to some-more than 150% compared to a same duration final year, significantly benefiting SMEs. Key contributing categories are fast-moving consumer products (FMCG) and fashion, that are both augmenting some-more than 3 times compared to final year.

Furthermore, about 80% of a orders are placed from mobile inclination validating Lazada’s investments into mobile as an augmenting share of Indonesia’s race gets entrance to a Internet around their smartphones.

Lazada Indonesia has been creation poignant investments in a height for a advantage of a Indonesian consumers and sellers as it prepares to enter a final entertain of a year.

“Our fast flourishing orders in categories such as FMCG and Fashion shipped all opposite a nation serve demonstrates that Lazada has truly turn a one-stop offered finish of choice for all Indonesians,” pronounced Florian Holm, co-CEO of Lazada Indonesia.

SMEs as biggest gainers

As Lazada becomes a online offered height of choice for some-more Indonesian consumers, a success is also assisting internal SMEs. To serve support SMEs, a association recently done offered on a height giveaway of elect — an commencement that will eventually also advantage consumers by a some-more competitively labelled assortment. This commencement has strongly contributed to SMEs achieving sales expansion of adult to 10 times given a commencement of a year.

Partnering with tellurian brands

Brands are also benefiting from a expansion as they enter into tighten partnerships with Lazada Indonesia to yield entrance to disdainful products to consumers opposite a country.

Recently, Lazada collaborated with L’Oreal Paris for the My Superstar Look campaign permitted by celebrities Maudy Ayunda and Dian Sastrowardoyo, both followed by millions of fans on amicable media.

The partnership resulted in a 10 times uplift in sales and thousands of new business for L’Oreal Paris. Levi’s and Lazada are operative together to emanate an enchanting onsite knowledge including product story videos, and fit and distance guides to teach consumers to find a right Levi’s.

“After assessing a outrageous eCommerce intensity for Levi’s in Indonesia, we motionless to deposit in a Lazada height to successfully sell a products online,” pronounced Daniel Sjogren, GM of Levi’s Indonesia. “Lazada has heading marketplace imagination as good as really clever logistics operations and mixed remuneration options to safeguard Levi’s business suffer a best-in-class online offered experience,” he added.

Driving patron experience

As partial of a all-round bid to broach a best patron experience, Lazada Indonesia has recently launched a giveaway shipping use enabled by a last-mile logistics arm and a network of arguable Indonesian smoothness partners.

Product orders with giveaway shipping are saying poignant uptake among business in both large and tiny cities outward Greater Jakarta / Jabodetabek including Samarinda, Balikpapan, Makassar, Madiun, Medan, Palembang and Bandung. To element this giveaway shipping service, a association has also extended a cash-on-delivery choice to some-more products to serve raise patron satisfaction.

Integration efforts with Alibaba initiated

Lazada Indonesia’s clever expansion comes on a behind of Alibaba Group’s investment announced in Apr this year. The dual companies are really vehement about recently instituted formation efforts to serve urge a height for a advantage of Indonesian consumers and sellers.

The initial formula of a partnership are already live. To revoke lead-time to a finish consumer, Lazada has already started to use Cainiao (Alibaba’s 47% owned logistics network) to collect adult parcels from Lazada merchants in China. Lazada has also entered into a partnership with UCWeb (an Alibaba subsidiary) to expostulate some-more trade to a height and hence aloft sales for merchants opposite a country.

Online Revolution is coming

As we pierce into Q4, Lazada Indonesia is scheming for some-more initiatives and for a Online Revolution, a busiest online offered and offered eventuality of a year, to support sellers and consumers opposite Indonesia. From Nov 11 to Dec 12 (11.11 to 12.12), Indonesian consumers will suffer a large collection of products with peep sales, special promotions, appealing deals and enchanting activities.

The debate is a timely event for Indonesian SMEs to attend and assist their business growth.



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