The launch of Sejauh Mata Memandang’s newest collection, Timun Mas, trades in a resplendence and frisk of conform shows for a lifelike installation.
Like any other conform brand, Indonesian tag Sejauh Mata Memandang intermittently launches a new collection for each season.
What sets a code detached from others, however, is their choice of holding an muster instead of a common conform uncover presentation.
Held during Senayan City, South Jakarta, from Nov. 8 to Jan. 8, Sejauh Mata Memandang commandeered a empty space on a mall’s initial floor, branch what used to be a store into a obstruction done of strips of fabrics.
The label’s choice of display for their newest collection is considerably opposite from other brands, that typically theatre conform shows. Sejauh Mata Memandang owner and artistic executive Chitra Subhiyakto explains that this is a unwavering choice for a brand.
“Fashion shows will customarily be enjoyed by a name organisation of people and they’ll be over in 20 minutes. By regulating an exhibition, we wish to tell a story behind a routine — a patterns as good as a mood,” Chitra said.
Family time: Children marvel during a charcterised Timun Mas film projected on a wall. Actress Dian Sastrowardoyo narrates it. (JP/Wendra Ajistyatama)
Tying into a intricacy is a collection’s impulse and namesake, a Javanese folktale Timun Mas (Golden Cucumber), that is also Chitra’s favorite folktale.
Timun Mas tells a story of a lady of that name, from her origins as a cucumber seed to her contingent shun from a immature hulk Buto Ijo, who wants to devour her as partial of a understanding with her parents.
The exhibition’s labyrinth-like strips of fabrics are an analogy for a forests and caves where Timun Mas tries to shun from Buto Ijo, says a installation’s designer, Davy Linggar.
“Everything is done by hand, cut into strips away regulating scissors. we wanted to emanate something aligned with Sejauh Mata Memandang’s character,” Davy said.
As visitors make their approach low into a maze, they find an area where they can perspective a brief charcterised film done in partnership with singers Tulus and Petra Sihombing and singer Dian Sastrowardoyo, who supposing a narration.
Visitors can lay on tiny beanbag chairs and watch a movie, though a space in a center is also ideal for holding pictures, as a vast crowds that customarily group there can attest.
Following a obstruction further, visitors find a imitation collage of the Timun Mas collection featuring indication Mariana Renata wearing a collection pieces on a scenic beaches of Western Sumba, East Nusa Tenggara.
West Sumba memories: Aside from conceptualizing a installation, artist Davy Linggar also shot a collage’s photos, that underline indication Mariana Renata wearing a collection pieces with a scenic West Sumba beach in a background. (JP/Wendra Ajistyatama)
Walking a few stairs to a finish of a maze, visitors can revisit a pop-up store offered Sejauh Mata Memandang’s Timun Mas collection for a Rintik 2018 season, that ranges from Rp 200,000 (US$13.85) for a tiny kerchief to Rp 3 million for a dress.
The high prices can be attributed to a normal batik methods employed to emanate a tradition patterns, that drew impulse from the Timun Mas folktale.
“I attempted to execute a characters, a animals, as good as Timun Mas’ reserve when she was on a run from Buto Ijo, like cucumber seeds, thorns, salt and terasi [shrimp paste],” Chitra said.
She combined that each object in a collection is entirely done by hand, regulating methods such as hand-drawn and hand-stamped batik, silkscreen copy and embroidery.
“The routine of creation all by palm is most some-more soulful; there is a story and aberration behind it,” Chitra said, adding that a textiles were done in a series of regions, including Sragen, Pekalongan and Surakarta in Central Java and also Jakarta.
For a collection, Chitra used organic materials, such as string and cupro, with bright, colourful colors like yellow, green, blue and red to symbolize Timun Mas’ origins as a children’s story.
“I saw that many countries are in ‘gray’,” Chitra said, reffering to several problems and disasters occured in Indonesia and other countries. “So we wish to lighten them adult with [cheerful colors in] the Timun Mas collection.”
Also sole in a pop-up store are singular edition Timun Mas books. All deduction from a book sales go to a Dian Sastrowardoyo Foundation’s grant module for womanlike students, as good as Bantu Guru Belajar Lagi, a clergyman training module instituted by Tulus.
Regardless of either we bombard out for Sejauh Mata Memandang’s offerings or simply take a few shots for Instagram, one thing for certain is that conform is no longer a domain of bleak insiders.
This essay was creatively published in The Jakarta Post’s imitation book on Dec. 8, 2018, with a pretension “Timun Mas: Folktale, conform and Instagrammable installation”.